Para divulgar a Fundação Amazonas Sustentável, que luta contra o desmatamento no país, a agência Mood criou uma ação diferente e muito realista nas ruas de São Paulo.
Foram espalhados adesivos em forma de sombra de árvore, pelas calçadas da capital, ao lado dos troncos cortados com a frase: “Todos gostam de sombra, mas poucos cuidam das árvores…”
A projeção falsa de sombra tem o objetivo de impactar os moradores e conscientizar sobre o desmatamento, que aumenta a cada dia nas áreas urbanas.
E você, cuida das árvores ao seu redor?
LINDO TRABALHO… da Fundação Amazonas Sustentável, que luta continue!
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